Branddriven
Always liked a challenge. This was one would be a funny challenge as well; Making the world’s ugliest car, the Nissan Cube, look like something sell-able. To make the challenge even more fun; Nissan delivered a chocolate-colored example of the Nissan Cube. Fun, what a bastard… But although the car is ugly, there is something special about it. It has some nice details, but besides that not an prime example of design. But as a whole, it’s quite the headturner.
Published in:
Tijdschrift voor Marketing
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